Natacha Rubinato, Author at Radar de Produtividade

From Leader to Strategic Manager: How Technology Is Changing the Role of Leadership

The digital age has not only transformed how we work, but completely redefines who we are as leaders. The traditional model of the manager who oversees or solves everything is giving way to the data-driven strategic manager, who uses technology to improve collective performance, anticipate challenges, and unleash the team’s human potential. Why is technology […]

From Leader to Strategic Manager: How Technology Is Changing the Role of Leadership Read More »

“Productivity Big Brother” in Organizations: The Advancement of Digital Monitoring and the Limits of Corporate Surveillance

Since the pandemic, many companies have adopted technologies to monitor productivity—and now, according to InfoMoney, this movement goes beyond remote work: “Productivity Big Brother” is even advancing in in-person environments.Read the full article at: https://www.infomoney.com.br/business/big-brother-de-produtividade-deve-avancar-nas-empresas-mesmo-no-presencial/ The article notes that approximately 60% of large corporations already use some type of tool to track employee activity—clicks, program

“Productivity Big Brother” in Organizations: The Advancement of Digital Monitoring and the Limits of Corporate Surveillance Read More »

Digital Transformation Starts with Leadership: The Role of Data in Team Success

Digital transformation isn’t just about technology; it’s, above all, about people and leadership. While many companies invest in software, automation, and artificial intelligence, the true competitive advantage lies in leadership’s ability to use data as a strategic ally in people management. Data as a compass for modern leadershipIn the digital age, extensive reports based on

Digital Transformation Starts with Leadership: The Role of Data in Team Success Read More »

Why 8 in 10 Companies Are Redesigning Organizational Culture with Data Support

Organizational culture is no longer just a set of values and symbols. Today, it is a strategic asset directly linked to productivity, talent retention, and competitiveness. Recent global research indicates that 8 out of 10 companies are redesigning their organizational culture based on data. This means that, more than intuition or tradition, concrete evidence guides

Why 8 in 10 Companies Are Redesigning Organizational Culture with Data Support Read More »

Fake Productivity: Why Mouse Jigglers and Apps Don’t Fool the Productivity Radar

With the popularization of remote and hybrid work, devices and applications have emerged that promise to “bypass” monitoring systems. Among them are the famous mouse jigglers—devices that automatically move the cursor—and digital versions, such as the Mouse Jiggler Undetectable, which simulate activity to maintain an active “online” status. Although ingenious, these resources are nothing more

Fake Productivity: Why Mouse Jigglers and Apps Don’t Fool the Productivity Radar Read More »

Productivity Index: How to Measure What Really Matters in Your Company

Many companies still measure productivity based on superficial metrics: number of hours worked, office presence, or number of tasks completed. But do these indicators truly reveal employees’ performance and impact on the business? The answer is no. The real challenge lies in measuring what truly generates value: engagement, efficiency, strategic focus, and impact on results.This

Productivity Index: How to Measure What Really Matters in Your Company Read More »

Flexibility and Control: How to Achieve Balance with Intelligent Monitoring

The debate over flexibility in the workplace has never been more intense. While many employees value the autonomy of a hybrid or remote model, leaders face the challenge of ensuring that productivity is not compromised. On the other hand, requiring full-time presence in the office can undermine motivation and impact talent retention. In this scenario,

Flexibility and Control: How to Achieve Balance with Intelligent Monitoring Read More »

10 Hidden Productivity Bottlenecks That Only Technology Can See

In today’s corporate landscape, where pressure for results is constant and time is one of the most valuable resources, thinking about productivity goes far beyond working longer hours or demanding more from the team. The real challenge is identifying and removing the obstacles that drain energy, delay deliveries, and compromise quality. The problem is that

10 Hidden Productivity Bottlenecks That Only Technology Can See Read More »

The Illusion of Excel Productivity: Why Your Management Needs to Go Beyond Spreadsheets

For years, Excel has been the primary control tool in companies of all sizes. But in times of digital transformation and dynamic work environments, relying exclusively on spreadsheets can be a strategic mistake. The False Sense of Control Managing productivity, engagement, and goals through spreadsheets may seem efficient at first glance. After all, all the

The Illusion of Excel Productivity: Why Your Management Needs to Go Beyond Spreadsheets Read More »

The Pressure to Return to the Office: Politics, Perception, or Productivity?

As the debate about returning to the office intensifies in several organizations, an essential question needs to be asked: are these decisions truly guided by data and concrete results? Or are we facing a resumption based more on perceptions and internal pressures than on real evidence about productivity, well-being, and efficiency? What’s behind the mandatory

The Pressure to Return to the Office: Politics, Perception, or Productivity? Read More »