Home Office and Hybrid Work: How to Transform the New Normal into Consistent Results

Home office and hybrid work are no longer exceptions, but a growing reality in companies throughout Brazil. A survey conducted by FEAUSP, FIA Business School in partnership with Sobratt in December 2024 revealed that 94% of workers believe that these modalities have made their lives better. However, despite the advances, there are still challenges that companies and professionals need to face to ensure success.


Evolution of Remote Work: From Adaptation to Organizational Maturity
In 2024, companies demonstrate greater maturity in managing remote and hybrid work. The survey indicates that most companies have adopted clear policies for home office, which has resulted in greater job satisfaction and superior performance. The quality of work in home office was considered superior or equal to in-person activity by 88% of respondents, while 91% said that their productivity increased.
But is this enough? The survey revealed that one of the biggest challenges is the difficulty in promoting cooperation and connection among employees, especially those who work remotely. The solution? Invest in communication tools and promote activities that encourage collaboration.


Challenges and Opportunities: How to Improve Organizational Culture in the Remote Model
Although satisfaction and productivity have increased, the perception of appreciation and recognition has decreased in 2024. Only 65% of respondents said that their remote work is recognized in the same way as in-person work. Companies need to find ways to value their remote employees, offering more frequent feedback and recognition programs. Investing in training and promoting inclusion in organizational decisions are also effective strategies.


Strategies to Ensure the Success of Home Office and Hybrid Work

Based on the survey data, here are some strategies to improve the management of home office and hybrid work:


1. Time Management: The survey showed that 94% of professionals were able to better balance work with family life and personal activities. Encourage flexible working hours to improve work-life balance.


2. Strengthening Organizational Culture: Research indicates that 60% of companies promote activities to disseminate organizational culture among remote workers. It is essential to continue encouraging collaboration and virtual networking.


3. Technology and Productivity Tools: Investing in tools that facilitate communication and information sharing is crucial to increasing the efficiency of remote work.


Integrating technologies such as videoconferencing and collaborative platforms is essential.

Although the research results show significant progress, adapting to remote and hybrid work still requires ongoing effort from companies. It is necessary to continue investing in strategies to ensure that employees feel recognized and valued. The key to success lies in the balance between flexibility, technology and a strong sense of belonging to the organizational culture.


What is Productivity Radar?
A management platform focused on efficiency and productivity. We transform management through data, tracking activities and processes, access, use and employee engagement, enabling more effective and assertive leadership.


Why do I need PR?
If you are looking for efficient ways to manage your human capital, to monitor processes, to evaluate the behavioral profile and want to have data-based management, this product was made for you and your business.
What are the focuses of management?
· Human Capital Management Platform
· Management of Teams or Workgroups
· Data-driven employee management
· Management of schedules and telephony


What do we make possible for your management?
Structure your Management 4.0: Have efficient management and integrate all business sectors into a single platform, visualize the processes and activities of your human capital.
Identify your GAPs: Have visibility of the management and operation GAPs, identifying repetitive processes, inefficiencies and malicious or bad faith behavior.
KPIs Management: Create an efficient management of performance indicators, monitor in real time and improve the decision-making process.
Continuous improvement: Proactively analyze processes, people and activities in real time, create management focused on results and improve the corporate culture.


How to increase productivity?
Managing the activities of employees in a home office, hybrid or face-to-face. Accompanying individual and collective productivity. Mitigating employee idleness and providing cost reduction. Enhancing the prevention of fraud and bad faith. Conducting behavioral and predictive analysis of the employee.


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